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PayPal Enterprise Study

Competitors - AUS

Competitors surveyed in equal proportions: Klarna, Afterpay, Zip, Sezzle, Humm

Overall Competitors vs. Competitors Australia.png

Competitors Australia vs. Gen Pop Australia.png

Competitors Comparison - Australia.png

Competitors Australia.png

Competitors Australia vs. Harmonious Frugal.png

Competitors Australia vs. Life-Driven Workers.png

Competitors Australia vs. Personal Debt-Survivors.png

Competitors Australia vs. Life-Driven Connectors.png

Competitors Australia vs. Habitual Loyalists.png

Competitors Australia vs. Materialistic Unique Adventurers.png

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Psychographic Topics

Note: when viewing these results it is important to remember that respondents were answering about the brands they USE. They weren't answering about brands generally. This increases the likelihood of the availability of a brand influencing behavior.

Acquisition

Conversion

The following relates specifically to Buy Now Pay Later and competitor offerings

_Brand offering gives me the flexibility I need to buy things more often._.png

_Brand offering helps me be financially responsible while still buying what I want._.png

Retention

Seamless Processing

_Which of the following statements best reflects your shopping habits__.png

_What would make you more likely to buy again from a shopping site__.png

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